The landscape of celebrity wealth is shifting fast, and in 2025, it’s the Gen Z stars who are taking center stage. From actors breaking box office records to young artists selling out world tours, these Gen Z celebrities (born between 1997 and 2012) have not just gained fame—but transformed it into million-dollar empires.
If you’re searching for the richest Gen Z celebrities USA 2025, look no further. Here’s your ultimate rundown of America’s new young moguls, their net worth, main income streams, and what makes them icons for a digital generation.
1. Billie Eilish (Singer/Songwriter)
Estimated Net Worth: $30 Million
From whispered vocals in her childhood bedroom to Grammy-sweeping global superstar, Billie Eilish redefined what it means to be a Gen Z icon. This green-haired maverick didn’t just break into the music industry—she shattered every conventional rule in her path.
Starting as a viral sensation on SoundCloud with her haunting debut “Ocean Eyes,” Billie has masterfully turned her creative vision into a multi-million dollar empire. Her genre-defying sound earned her five Grammy Awards in a single night, making her the youngest artist ever to achieve this feat. Beyond music, she’s launched high-profile fashion collaborations with brands like Nike and Gucci, starred in her own Apple TV+ documentary “The World’s a Little Blurry,” and continues to command sold-out world tours that generate millions in revenue.
2. Charli D’Amelio (TikTok Creator & Entrepreneur)
Estimated Net Worth: $20 Million
When a teenager from Connecticut can turn 15-second dance videos into a $20 million empire, you know the rules of fame have forever changed. Charli D’Amelio didn’t just ride the TikTok wave—she became the ocean itself.
Charli transformed simple dance moves into a multimedia business phenomenon that extends far beyond social media. She’s starred in the Hulu reality series “The D’Amelio Show,” secured lucrative brand partnerships with major companies like Dunkin’ Donuts and Morphe Cosmetics, and launched her own successful merchandise lines. Her family’s collective influence has redefined what it means to be digital-first entrepreneurs, with Charli leading the charge as the most-followed creator on TikTok with over 150 million followers worldwide.
3. JoJo Siwa (YouTuber, Musician, Dancer)
Estimated Net Worth: $20 Million
With rainbow bows as her signature and positivity as her brand, JoJo Siwa transformed from a reality TV kid into a merchandising powerhouse that spans generations. Her sparkly, unapologetically joyful persona isn’t just an act—it’s a billion-dollar business strategy.
JoJo’s empire extends far beyond YouTube views, encompassing everything from Nickelodeon shows and concert tours to an extensive line of toys, clothing, and accessories sold in major retailers like Target and Walmart. Her “JoJo’s Juice” brand includes everything from hair bows to bedroom decor, while her live tours consistently sell out arenas across the country. Her recent evolution as an adult entertainer and LGBTQ+ advocate has only broadened her appeal, proving that authenticity paired with business savvy creates lasting wealth.
4. Millie Bobby Brown (Actor, Producer, Entrepreneur)
Estimated Net Worth: $14 Million
From fighting Demogorgons in the Upside Down to building a beauty empire in the real world, Millie Bobby Brown embodies the entrepreneurial spirit of Gen Z. The British-born actress has proven that talent, combined with strategic business moves, creates a formula for lasting wealth.
Millie’s breakthrough role as Eleven in “Stranger Things” commanded a reported $300,000 per episode by the show’s final seasons, but that’s just the beginning of her financial success story. She’s parlayed her fame into lucrative movie deals, including the “Enola Holmes” franchise for Netflix, and launched her clean beauty brand Florence by Mills, which targets her generation with affordable, sustainable products. Her social media influence, with over 60 million followers across platforms, has secured partnerships with major brands like Pandora, Calvin Klein, and Moncler.
5. Olivia Rodrigo (Singer/Songwriter, Actress)
Estimated Net Worth: $12 Million
Picture this: a 17-year-old sits at her piano in suburban California, pouring her heartbreak into a song about a driving test that becomes the most-streamed debut single in Spotify history. This is the Olivia Rodrigo phenomenon—where teenage vulnerability meets unstoppable commercial success.
Olivia’s meteoric rise began with “drivers license,” a track that shattered streaming records and catapulted her from Disney Channel actress to global pop sensation virtually overnight. Her debut album “SOUR” dominated charts worldwide, earning her three Grammy Awards and establishing her as Gen Z’s most authentic voice of young love and loss. Beyond music, she’s secured endorsement deals with major brands like Glossier and American Eagle, while her sold-out “SOUR Tour” and subsequent “GUTS World Tour” have generated millions in revenue, proving that raw emotion paired with exceptional songwriting creates both critical acclaim and commercial gold.
6. Addison Rae (TikTok Personality, Actress, Singer, Businesswoman)
Estimated Net Worth: $10 Million
In 2019, a Louisiana State University student named Addison Rae uploaded her first TikTok dance video from her dorm room—within two years, she’d dropped out to become Hollywood’s first social media star to seamlessly transition from viral dances to the big screen. This is the blueprint for digital-age stardom.
Addison’s journey from college freshman to multimedia mogul exemplifies the power of authentic engagement and strategic brand building. Her infectious energy and relatable personality helped her amass over 88 million TikTok followers, leading to partnerships with major brands like American Eagle, Reebok, and Spotify. She made history as TikTok’s first creator to star in a major Netflix film with “He’s All That,” while simultaneously launching her clean beauty brand Item Beauty, which targets Gen Z consumers with affordable, trend-driven products that have generated millions in sales across major retailers.
7. Khalid (Singer/Songwriter)
Estimated Net Worth: $10 Million
At just 19 years old, Khalid Robinson uploaded songs recorded on his iPhone to SoundCloud from his bedroom in El Paso, Texas. Four years and five Grammy nominations later, this military kid turned R&B sensation has become the voice of Gen Z love and heartbreak, proving that raw talent and digital savvy can turn bedroom demos into chart-topping gold.
Khalid’s journey from army base to Billboard charts represents the perfect fusion of authentic artistry and modern music marketing. His breakthrough single “Location” went viral on social media before even reaching radio, leading to collaborations with industry giants like Ed Sheeran, Billie Eilish, and The Weeknd. His albums have achieved multi-platinum status worldwide, while his headlining tours consistently sell out major venues across North America and Europe, generating millions in ticket sales and establishing him as one of the most successful male artists in contemporary R&B.
8. Jaden Smith (Rapper, Actor, Entrepreneur)
Estimated Net Worth: $8 Million
Growing up in the spotlight as Will Smith’s son could have been a burden, but Jaden Smith turned Hollywood legacy into personal innovation. This creative visionary has carved out his own path as a rapper, actor, and environmental activist, proving that privilege paired with purpose can create both cultural impact and financial success.
Jaden’s diverse career spans from starring in major films like “The Karate Kid” and “After Earth” alongside his father, to releasing chart-topping rap albums that showcase his artistic independence. His entrepreneurial ventures include JUST Water, an eco-friendly water company that has revolutionized sustainable packaging, and his role as a fashion icon who fearlessly challenges gender norms. Beyond entertainment, he’s established himself as a passionate advocate for environmental causes and social justice, using his platform and wealth to fund clean water initiatives in Flint, Michigan, and promote sustainable living practices worldwide.
9. Jenna Ortega (Actress, Author)
Estimated Net Worth: $5 Million
When Jenna Ortega stepped into Nevermore Academy as Wednesday Addams, she didn’t just play a character—she created a cultural phenomenon that broke Netflix records and launched a thousand viral TikTok dances. This young Latina powerhouse has transformed from Disney Channel regular to Hollywood’s most sought-after Gen Z actress, proving that authentic talent and fearless character choices create both critical acclaim and commercial success.
Jenna’s iconic portrayal of Wednesday Addams not only made the Netflix series the platform’s second most-watched English-language series ever, but also established her as a global style icon and advocate for Latino representation in Hollywood. Her impressive filmography spans from horror hits like “X” and “Scream” to her upcoming starring roles in major productions, while her social media influence with over 40 million followers across platforms has secured lucrative partnerships with brands like Adidas and Neutrogena, establishing her as one of the most bankable young actresses of her generation.
10. Lilia Buckingham (Actress, Producer, Author)
Estimated Net Worth: $5.5 Million
While most teenagers are navigating high school hallways, Lilia Buckingham was building a multimedia empire from her bedroom computer. This Gen Z renaissance woman embodies the new model of young success—where creative passion meets entrepreneurial hustle, and every platform becomes an opportunity to showcase talent and build wealth.
Lilia’s journey from social media creator to Hollywood multi-hyphenate represents the ultimate Gen Z success story. Her acting credits span from major television series to independent films, while her debut young adult novel became a bestseller, proving her storytelling prowess extends beyond the screen. As a producer, she’s championing diverse voices in entertainment, and her growing influence in fashion and lifestyle sectors has attracted partnerships with emerging brands that align with her authentic, socially conscious personal brand, establishing her as a role model for aspiring young creators everywhere.
How These Gen Z Stars Make Their Millions:
Music royalties & tours: Billie Eilish, Olivia Rodrigo, Khalid
Streaming, TV, & movie deals: Millie Bobby Brown, Jenna Ortega, Addison Rae
Brand endorsements & business ventures: Charli D’Amelio, JoJo Siwa, Jaden Smith
Product launches: Beauty brands by Millie Bobby Brown and Addison Rae
Social media/content revenue: Charli D’Amelio, Addison Rae
These are not just the richest Gen Z celebrities—they are redefining the meaning of stardom, influence, and financial success for a new era. Whether on TikTok, in music arenas, or leading box office hits, these stars prove that Gen Z is not just the future—they’re the present powerhouses of American celebrity culture.
If you’re looking to learn from savvy, successful young icons, keep an eye on these rising moguls in 2025!
Music royalties & tours: Billie Eilish, Olivia Rodrigo, Khalid
Streaming, TV, & movie deals: Millie Bobby Brown, Jenna Ortega, Addison Rae
Brand endorsements & business ventures: Charli D’Amelio, JoJo Siwa, Jaden Smith
Product launches: Beauty brands by Millie Bobby Brown and Addison Rae
